April Kicks Off Financial Literacy Month
Financial Literacy Month is a nationally recognized campaign to bring awareness to the need for more financial education in schools and for adults. During Financial Literacy Month, financial institutions, nonprofits, and human service agencies increase their focus on the importance of financial literacy through events, programs, and counseling.
We see a goal that goes beyond helping just consumers learn more about finances to helping entrepreneurs actually improve the financial management of their most valuable asset- their business. The result is improved business and personal financial stability and success.
Why Financial Literacy Matters
- Parents rank teaching financial responsibility to their children near the top of their wish list.
- Only a handful of states require high school students to take a personal finance course before graduation.
- Poor financial literacy leads to poor decision-making which leads to poor behavior which limits the household’s ability to reach its financial goals.
- Increased financial literacy will help drive wealth for small businesses and their owners.
The Importance of Business Metrics
Last month, PGP Advisory discussed the importance of incorporating our top 7 value drivers into your business strategy to increase cash flow, as well as reduce risk, thus enhancing the overall value of your company. We established that the valuation process involves an assessment of your company and should be a crucial part of any business owner’s standard operating procedure.
The essential next steps to running a successful business, require a thorough analysis of the work, sales, and financial results. This cannot be done without tracking relevant business metrics. Measuring your organization’s performance requires thorough data collection and analysis. But with countless examples of business metrics, how do you know which ones are worth tracking? The ideal combination of key performance indicators (KPIs) will depend largely on your individual business’ needs.
What Gets Measured – Gets Managed
Business Metrics Every Company Should Know
For all businesses, it is critical to track operational metrics such as output, quality, and productivity on a regular basis. The specific measures will vary from company to company, but your productivity metrics improve operations by highlighting opportunities to standardize work, eliminate waste, and solve systemic problems. The result is happier customers, reduced costs, and a consistent operation that is easier for you (and any future owner of the business) to run.
Gross Margin is one of the most important metrics that an entrepreneur should know. It is crucial to running your business on a day-to-day basis. Gross margin lets you know how much of each sales dollar is available to pay overhead and profit after direct expenses are paid. Many businesses are seeing input costs such as wages, materials, and freight rise. Businesses with strong market positions are often able to adjust pricing to maintain their gross margins.
ROI measures the efficiency of an investment. It can be used to compare different investments made into your business. It is a great way to indicate what is working and what isn’t. For companies looking to grow through acquisition, ROI is a simple metric to compare the relative attractiveness of a potential target.
The current ratio is used to test a company’s liquidity and working capital. The current ratio is the company’s current assets divided by its liabilities. Calculating the current ratio, you will see if your company is readily available to pay its short-term liabilities like taxes, debts, and expenses. A business should keep its current ratio over 1 which means that there is enough working capital for healthy operation. For growing companies, it is an important indicator of whether or not you have sufficient working capital to fuel continued growth.
These two metrics answer the following: How much do you make per customer or lead during its lifetime? How much does it cost to acquire a customer? Knowing your LTV and CAC of your customer is a piece of the crucial information you can obtain. Every dollar of revenue is not equal. Recurring revenue from loyal, “sticky” customers are a valuable asset for your company. CAC and LTV are measures that inform which customers to target, the most effective and efficient sales and marketing approach, and how to ultimately grow more profitably.
The importance of web-analytics can’t be argued in the digital era. Every online business should have a basic understanding of web analytics.
What’s In a Number?
Why should your business be so concerned with metrics? For starters, these metrics are golden tidbits of information and can mean the difference between success and failure. There are many more metrics that exist for your company to track, such as project management metrics. The ones that matter most depend on your specific type of business. For example, if you sell products, tracking your inventory size may be important.
PGP Advisory recommends your company remain judicious in your choice of metrics to track. Business owners can easily become overwhelmed with data or spend too much time just collecting and analyzing rather than using the insights to actively manage your business.
With the appropriate metrics for your company in hand, you can steer your organization in the right director toward achieving your business goals.
How to Increase Your Business Value Using Value Drivers
Value drivers are characteristics of a business that either reduce the risk associated with owning the business or enhance the prospect that the business will grow significantly in the future. Every business owner should consider these essential factors to increase cash flow, as well as reduce risk, thus enhancing the overall value of the company.
An ongoing assessment of your business’ value drivers is integral to success. Profitability is hugely important, but implementing valuation drivers can result premiums. The valuation process involves an assessment of the company that should be part of any owner’s standard operating procedure, providing meaningful, actionable information highlighting the intrinsic value of your business and ultimately maximize returns.
Top Factors that Increase the Value of Your Business
PGP Advisory recommends incorporating these top seven factors that drive business value beyond revenue.
7 Drivers of Business Value
- Financial Performance – Know your numbers and keep good books and records! Both are critical inputs to operating your business, securing a bank loan to finance growth, sale of your business, and a range of other scenarios. The balance sheet- assets, liabilities, and equity positions- is an indicator of the future health of your company. The profit and loss and cash flow statements indicate the company’s profitability and the sources/uses of cash in the business. A company’s ownership, bookkeeper, and accountant work together to ensure that the financials statements accurately reflect the financial performance of the company. The financial statements tell the “real story” about performance. They give you, as the owner, the data you need to evaluate how much cash your business generates today and a means to assess progress toward your financial goals over time.
- Unique Product and Service Offering – An important factor in company value is your mix of products or services that you offer. Identify what makes your product and service offering unique. It gives you a designated place in the market with a very specific customer base, which is great. But, at the same time, be aware that a lack of diversification can create too much dependence on limited markets and industry shifts. Key customers may seek out suppliers who offer a range of products that benefit them. Increasing diversification and vertical or horizontal integration lowers risk, which boosts value.
- Solid Customer Base – Having a customer base that is established, loyal and widespread is important for the continuing viability of a company. As you grow your businesses, be intentional about not putting all your proverbial eggs into the basket of a few customers. This creates a dependency that in the best case reduces your ability to negotiate favorable terms and in the worst case can result a catastrophic loss of revenue. Successful businesses do not try to be everything to every customer. In your strategic plans, identify the customers and customer segments where you want to grow. Be intentional with growth across different customers and customer segments that see value in your offering and that you can serve profitably.
- Talent – Can your business run without you for several weeks? Are you involved in day-to-day tactical execution? Skilled human capital is vital for any organization. A business with strong leadership and a capable team are more valuable to the existing (and future) owner. Company employees contribute skills, creative abilities, experience, and knowledge to the business as well as the health of the company’s culture. They significantly reduce the risk and reliance of the business of the owner, freeing up time to focus on growth or other interests and supports a smoother transition for the next owner when the time comes.
- Technology – Technology enables efficient ways to connect with customers and clients. It makes the business adaptable. Invest in technology that help you better understand and serve the ever-changing needs of your customers. It can also drive operational efficiencies in all aspects of the business, driving down costs and facilitating growth.
- Sales and Marketing Strategy – Marketing refers to the link between the needs of customers and their response to the products or services of a company. A company with strong branding will improve its sales through an increase in market recognition and also give it a clear direction that helps enhance operational efficiency. A company should tie its brand to its mission and strategy direction and be aware of its sales and marketing shortcomings and capabilities. Word of mouth is not a marketing strategy. Be intentional in your efforts to communicate your unique offering to your target market of customers. Over the lifetime of every business, customers will come and go. A strong Sales and Marketing strategy is necessary to sustain and grow enterprises over time.
- Strategic Vision – Strategy involves a choice of how your company will compete in the market place. The company’s management needs to develop a good understanding of the impact of economic factors on their industry, their market share and market position, and their unique and niche offering. The people, processes, technology, marketing approach, financing, etc. should be organized to position your company to win in the marketplace. Focus on who you want to serve, how you want to serve them, and how you do that profitability. Strategy is not a presentation that sits on a shelf, but a living approach to how your company plans to succeed in the years to come.
Understanding Valuation Drivers – Key Takeaways
For your company to remain successful, you should always be monitoring the health of your key value drivers. Value drivers will make a business seem better than its competitors’. By creating as many value drivers as possible, a company can boost its leverage on the marketplace.
PGP Advisory remains steadfastly committed to guide you through your business journey for 2022 and beyond. No matter which phase of the business life cycle you find yourself. If you would like to explore more options for growing your business in the San Antonio, Georgia or North Carolina area, our M&A experts and business brokers at PGP Advisory are here to help.
Can you identify where your business lands in the life cycle chart?
More to come in the upcoming months to help you navigate challenges and circumstances your business may encounter.
Ready to explore your growth options or perhaps discuss your exit strategy? Contact PGP Advisory Today.
PGP Advisory is a full-service business brokerage and M&A advisory firm and a leader in business sales & acquisitions. PGP Advisory specializes in the CONFIDENTIAL sale of privately-owned businesses in a wide range of industries. Our business advisors are highly respected, experienced advisors who are recognized as some of the top deal makers in the business brokerage and M&A industry. We serve business owners throughout the San Antonio and Austin, Texas areas, as well as Atlanta, GA and Charlotte, NC.
Our M&A advisors and experienced business brokers have first-hand experience dealing with the challenges and opportunities of owning, selling, or merging a business. These qualities are what drive us toward continued excellence and set us apart from the competition.
Are you ready for a free confidential valuation? Your initial business valuations serve as a benchmark toward your next steps.
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When you’re trying to sell your business, the last thing you want is to waste time dealing with buyers who aren’t qualified and are unlikely to actually make a purchase. After all, you will not want to reveal details about your business to someone who may be looking to take advantage of the situation. Let’s take a closer look at how you can weed out legitimate buyers from those who are just kicking the can down the road.
Legitimate buyers will ask the right questions. They will have a keen interest in your industry and are seeking to gain more information. They will also be likely to ask intelligent probing questions about your customer base and the strengths and weaknesses of your business.
The best buyers will also ask logistical questions about your inventory and cash flow. It goes without saying they will want to know details about profits that are generated. Real buyers will also be concerned about wages and salaries. Their goal will be to ensure that your employees are taken care of and will be unlikely to quit.
Another area that you can expect serious buyers to ask about is capital expenditures. They will evaluate any equipment and machines involved in the business. They will also likely inquire about inventory that is unusable due to the fact that it is outdated or problematic. After all, if they are truly planning to buy the business, they would inherit any headaches.
A good rule of thumb is to imagine yourself in the shoes of the prospective buyer. What kinds of questions would you ask? If you find that a buyer is only asking the bare minimum of questions that only scratch the surface, odds are that they are not really interested. You can expect the legitimate buyer to ask about everything from environmental concerns to details about your competitors.
The best way to evaluate buyers is to turn to the experts. Your Business Broker or M&A Advisor will have years of experience in talking to buyers and will have a leg up on evaluating who is worth your time and energy.
Further, you would likely be overwhelmed with the process of handling buyer inquiries while you are still trying to effectively run and manage your business. A good brokerage professional will handle your incoming inquiries and only notify you of buyers who are suitable, qualified candidates. They will ensure that the highest standards of confidentiality are held along the way.
Taking Your Business to the Next Level
We unlock value for owners by helping you prepare for and successfully sell your business. We guide entrepreneurs through the exit process from evaluating options through closing the transaction. PGP Advisory also advises individuals and businesses seeking to grow through acquisition. We are an M&A Advisory firm and Business Broker in San Antonio who works with clients of various sizes across a wide range of industries and geographies. We are excited to support your 2022 exit or acquisition goals!
Looking Back on 2021
Thank you for your contribution toward our success last year. Here’s a summary of what we accomplished:
Crushed Goals in 2021
- Software Consulting Firm Acquisition (Sell-Side Advisor)
- FedEx Trucking Acquisition (Buy-side Advisor)
- Kickboxing Gym Acquisition (Sell-side Broker)
- Flower Store Acquisition (Sell-side Broker)
Total Closed Deal Value: $2.3M
Increased Our Scope
- Executed a strategic partnership with Transworld Business Advisors of Atlanta Peachtree to provide brokerage services in the Georgia market.
- In negotiations with a strategic partner to support M&A Advisory work in Charlotte, NC.
- Working with a partner who assesses business cost-out opportunities. Click here to learn more.
We Remain Committed to:
- Supporting clients through successful merger and acquisition transactions.
- Educating and preparing business owners for successful exits.
- Connecting owners with the resources to increase cash flow and the value of their businesses.
Hyper-Focused on Challenges Ahead
PGP Advisory is here to help you navigate the M&A landscape in the face of obstacles, such as:
- Talent retention in a tight labor market.
- Product availability during supply chain disruptions.
- Input costs and margins in an inflationary environment.
- Debt levels, capital investments, and available deal capital amidst rising interest rates.
Your Business Journey
Regardless of where you are in your business journey (growth, maturity, exit), it’s important to focus on increasing the value of your business (i.e. growing operational cash flow). It is the lifeblood for growth, the discretionary income to support personal expenses, retirement, etc., and the driver of your business’ exit value.
Can you identify where your business lands in the life cycle chart?
More in Store for 2022
Be on the lookout for more content from us. PGP Advisory will continue to keep you informed on trends, information and challenges that impact your business. Let our team of trusted advisors help you crush your business goals this year and beyond.
Interested in learning more about the sale process? Download a free white paper here.Read More