Reflecting on 2022
Business owners have faced huge challenges and undergone an incredible amount of change over the past few years, and this won’t slow down in 2023. Businesses will have to deal with the aftereffects of the global pandemic, Russia’s invasion of Ukraine, economic challenges, as well as an ever-faster development of technologies.PGP Advisory has several years experience of ongoing change and evolution of the industry. Below are key challenges to watch out for in the new year and insights into how business owners can prepare for obstacles they may face in 2023.The Looming Recession
As a recession for 2023 is likely probable, entrepreneurs will need to begin preparing their businesses now for the challenges ahead. Sales could slump, budgets could tighten, and securing capital could become a lot harder. Entrepreneurs will need to adjust their expectations from the big venture deals of the past decade.

How to Respond: PGP Advisory highly suggests meeting with your accountant. Now, is the time to audit your books and ensure you have the cash reserves to weather the bad times. Accounting can be an afterthought for new founders, PGP Advisory recommends hiring a third party to audit your books. Business owners should also consider auditing their processes too. When a company is in a high-growth stage, it might adopt ad-hoc systems that are fine for the moment but will need to be revamped in slower months to be sustainable and efficient.

Downturns in Sales
Business owners will likely continue to deal with price adjustments well into 2023. Inflation and interest rates often indicate how willing people are to spend. Consumers are shifting their focus to items they deem essential and highly valuable.

How to Respond: Business owners should consider adapting their business model or figure out the right pricing structure so they can continue to survive. This is a great opportunity to connect with customers to understand their needs. Perhaps there are new avenues for sales opportunities to explore.

Employee Retention, Engagement and Productivity
We’ve been hearing about the “War for Talent” for years, but now it feels like the war is deepening. Companies across industries are facing massive gaps for vital future skills, and they will need to re-skill or up-skill massive sections of their workforce to get ready for the 4th industrial revolution. On top of that, the pandemic has made many people reevaluate their jobs, leading to mass resignations in many sectors.

How to Respond: Create clear channels where employees can raise concerns and health issues. Stay up to date with emerging issues. Perhaps your business can allow flexible working hours to allow employees to attend to personal issues. Encourage employees to keep strict working hours to avoid the common burnout issue. Find out what you can provide for employee mental health support. Additionally, taking steps like hiring people straight out of school, employing low-code or no-code software for critical needs, and instilling cultures of continuous learning.

Accelerated Digital Transformation
Artificial intelligence (AI) is already starting to augment all of our businesses, and that trend will continue to accelerate next year. This is rapidly creating a world of ever-faster technological developments.

How to Respond:  Every business must think of itself as a tech business. Companies need to re-design their processes and ensure their people have the skills needed for a world where we increasingly collaborate with and work alongside capable and intelligent machines.

Summary – Stay Flexible
It’s important to keep in mind that there will always be unexpected disruptions in our lives. Businesses should plan for these disruptions and make sure everyone knows how to respond when things go wrong. These unprecedented challenges provide opportunities to stay flexible in the months ahead. The most successful businesses, will be those that adapt quickly.